The Vision of ASMC
As a leader with international experience in the consumer sector, Heinz Borkhard was already clear at the time of the founding of the company, that the international market not only meant unlimited growth in the true sense of the word, but also made it less susceptible to economic recessions in the national market. In this way, it prioritized the export of the company from the beginning of it, thus creating the necessary conditions for sustainable growth. At that time, however, there was no Internet yet, but when this global network began to grow, Heinz Borkhard took the opportunity to reach the whole world with an online store (Online-Shop) with international orientation. The ASMC export quota today exceeds 30%.
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The Major Changes that Appeared at ASMC
At the beginning of 2015 the free APP of the ASMC catalog-paper appears, available for download in the languages: French, English, Russian and Spanish. Here you can find all the current catalogs to download and browse. Another big change in 2015 was the internationalization of the online store, which optimized, in addition to the performance of the store, the ease of use of it for customers that abroad. As a result, online offers can now be accessed not only through asmc.de but also through asmc.com, asmc.fr, asmc.es, asmc.ru and asmc.it
Another big change in 2015 was the internationalization of the online store, which optimized, in addition to the performance of the store, the ease of use of it for customers that abroad. As a result, online offers can now be accessed not only through asmc.de but also through asmc.com, asmc.fr, asmc.es, asmc.ru and asmc.it
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The Expansion of ASMC
The construction stage with the extension of the merchandise reception area, in an area of approximately 700 square meters, and the installation of approximately 70 new offices on the top floor took place. To meet the increase in package volume, an additional automatic packaging line is established. This allows, for the first time in the month of December, more than 2,000 packages per day.
In the summer the first television advertising of ASMC appears on the DMAX and Sport1 channels. The number of employees grows to more than 110 and the number of customers to more than 500,000. In order to guarantee future growth, ASMC acquires an additional property with more than 16,000 m² at approximately 500 m away from the current location.
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